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Purpose beyond profit
Profit is an output, not a purpose A business must have reason to exist beyond that of making money and maximising shareholder value. Profit cannot be the goal, vision, or the purpose of an...
View ArticleLift your head up and look ahead
Let me ask you a question… What’s next for your business? It can be tempting in the tough times to put your head down, and just try to get through each day hoping that you come out the other side. But,...
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Vision, values and purpose according to Collins and Porras
For anyone familiar with vision, values and purpose, chances are that you’ve heard of Jim Collins and Jerry Porras. Built to Last (written by both Collins and Porras) and Good to Great (written by...
View ArticleFour approaches to creating a BHAG—what’s yours?
At a recent event held by Warwick Business School, Professor Mark Taylor, Dean of WBS, described an effective vision as needing to be: Out of reach but not out of sight In other words, you should be...
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WaterAid is certainly big, hairy and audacious!
£52 million a month—that’s not a small figure by any standard. And yet, as stated on a couple of leaflets that have dropped through our door during the last year or so, that’s the figure that WaterAid...
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Our exciting and unusual news this Christmas
If you’re signed up to our newsletter, you’ll already have heard about the fact that we’ve been working with Santa Global this year. For the benefit of those of you who don’t (yet) get our newsletter,...
View ArticleHow to create corporate values and purpose
Have you ever wondered exactly what corporate values and purpose are or how to go about defining them for your organisation? Based on our own experience and drawing on research from Jim Collins, Jerry...
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